Welcome back to week 4
lesson, today we learned about Media Relations definition, Types of Tactics, News vs. Feature story, and some tips for new relationships.
This chapter is helpful to understand the various theoritical contexts that apply to Public relations, and good t know the key communication and organisational theories that have influenced Public relations scholaship. Have you thought about why understanding theory is important? I think it is because theory will challenge you to think more deeply about what about what and where your assumptions about Public relations come from. It can resul in further theory deelopment and will certainly help you to develop a better grasp of the role of Public reations.
Moreover, Public relations is related to psychology(grounded from social psychology's learning traditons) because it is helpful in understanding how individuals and audiences think, feel, and behave so that commuincation messages and strategies can be made more effective.