Second lesson of PR

This is the second lesson for PR and I apologize for posting this up 3 days after calss.


For the second lesson, the topic for today is Strategy, Tactics & Evaluation in PR and I've learned that advertisements run in every part of our lives.

by the way, we are supposed to read "Introduction to Public Relations: From Theory to Practice"
by Joy Chia and Gae Synnott. But It is not available to get a hold on the book because bookstore does not provide this book.



There was one thing from lecture which is very interesting to me that; Advertising says, "I am great!" but PR says, "I am great and I agree!" I think that makes PR effective in a sense that there is more "personal touch" involved in PR.

THAT is so much things for this week.

Theoritical Context- by Marianne D Sison

This chapter is helpful to understand the various theoritical contexts that apply to Public relations, and good t know the key communication and organisational theories that have influenced Public relations scholaship. Have you thought about why understanding theory is important? I think it is because theory will challenge you to think more deeply about what about what and where your assumptions about Public relations come from. It can resul in further theory deelopment and will certainly help you to develop a better grasp of the role of Public reations.

Moreover, Public relations is related to psychology(grounded from social psychology's learning traditons) because it is helpful in understanding how individuals and audiences think, feel, and behave so that commuincation messages and strategies can be made more effective.

I think the importance of signs and significance has been recognized throughout much of the history of both philosophy and psychology also. Plato and Aristole both explored the relationship between signs and the world, and Augustine considered the nature of the signs and the world, and Augustine considered the nature of the sign within a conventional system. These theories have had a lasting effect on Western philosophy, especially through Scholastic philosophy. More recently, Umberto Eco, in his "Semiotics and Philosophy of Language"(1984)
has argued that semiotic theories are implicit in the work of most, perhaps all, major thinkers.
Furthermore, all sign systems are essentially arbitrary. That is, there is no rational connection between a physical object(signified) and the word or symbol attributed to it(signifier). The green light at an intersection associated with the action "go" could equally be purple of blue. There is nothing inherent about the colour green that makes it an appropriate symbol to indicate that it is safe to move ahead.

TO BE CONTINED............................