Welcome back to week 5 lesson :) this week also have so much things to catch up.
This week's lecture is about 'Experiential Marketing; What is it all about, how does it relate to PR and why do it? Teacher Tanya Wilson says, It ALL starts with the Internet.
These days, Internet represents the quickest opened up the brand to people, i mean anyone can be.
According to Rupert Murdoch, "Technology is shifting power away from the editors, the publishers, the establishment .......(I couldn't copy all the sentences, sorry :( )" I totally agree with this phrase because it's all related into our life, society and moreover, media has power to change online too.
Can you imagine some brand without LOGOs? Maybe, when you think about Nike, Adidas, or Puma you might able to think logo first. In addition, Naomi Kieln said, Logos have become the closet thing we have to an international language.
Teacher Tanya Wilson tried to show us some interesting website about bunch of brand advertising but we had no time to see it in the lecture so i just put the address here so you can take a look for a while. http://www.coloribus.com
Tivo= Television+Advertising (Isn't it very interesting haha...)
There was one very interesting phrase by Confucius, Chinese Philosopher,
"Tell me and I will forget,
Show me and I may remember,
Involve me and I will understand."
I think it shows people will only give up their time for meaning .....
p.s. I noticed that CIGARETTE company cannot advertise by law.... perhaps, it is for children and don't make people to desire to smoke :)
*Chapter5&6- Theory & practice on the Job*
- In this chapter, aims examine research at different stages in the public relations process and the contributions it can make at eah stages, moreover, help to understand the role of research in effecive public relations practice and able to discuss of the realities and chanllenges of public relations research.
I think research is an important tool for public relations practitioners. Almost every day, we got communication problem of reject calls for varying degrees of research: fact finding, opinion assessment, message testing, planning, execution, and evaluation. If you done at th star of a program, it enables us to create programs based on a better understanding of issus and with a better appreciation of context. In addition, we should remember tha the reason for public relations activity is to contrubute to organsational reputation and relationship management: ultimately, all public relations programs should be linked to their impact on reputation an relationships.
In the research, it divided into 8 parts before research which are 1)identifying the problems issues or opportunity, 2) identifying the audience or public, 3)understanding the audienc or public, 4) establishing the ethical considerations, 5) understanding and measuring public opinion, 6)settin objectives and establishing targets for what the program will achieve, 7)establishing benchmarks, 8)determining strateg, tactics, messages, and communication channels (if you want more details, could look at chapter 4, page 133-134).
When do we need professional assistance? maybe we have three options for that, the first of which is to conduct the research yourself, the second option is to use professional assistant for part of the research project including: indentification of target audience and sample etc, the last option is to turn or whole project ovr to the professionals like interviewer training and monitoring or large capacity computer processing.
I think, one of the main things you need to develop early on is a good relationship with the peple you are working with in the organisation, and between yourself an th person you are working for. These relationships rely on effective verbal and written interpersonal communication, and on a positive attitude.
This is the end of my blog for this week ~ please enjoy with it
TO BE CONTINUED........